Sunday, August 08, 2010

5 minutes until beyond...

This thing is going to be all over the internet within about 5 minutes. Infact, its quite likely y'all have seen it already. I dont care.




If this bike ever got made, id buy it without even thinking. An incredible mix of rat rod, post apocalyptic mad max styling, metal as the realisation of concept. It is RAD and is further evidence of how far Trek have come over recent years.

See more at Bicycle Design.














(clicky make biggy)

They even created a background comic about the imaginary rider, Max Malco. Awesome.



More detail...

4 comments:

joel said...

radness for sure....too bad:

"Mike points out that “this is not a bike Trek will ever produce – it is an outlet for innovation and creativity."....

I guess you get one custom built though!

Anonymous said...

You need to continue the quote to see the wank behind this marketing exercise "...It is through executions like this the design team continually dreams up new directions to keep up the excitement and enthusiasm for bicycles.”

My bold'ing. Sorry Jon. If you want enthusiasm for a bicycle go for a ride. It might work, it might not. If Trek worry about a post-apocalyptic world (beyond Mad Mad dreaming) they should design a water filter. Yeah - it's just a bit of fun, but not when accompanied by a quote like that. Bad wank.

Raouligan said...

Hey in your post apocalyptic world you could probably flog one of these for loads of gear ;0)

I saw it and thought I could do wit one of those, don't like the corporate nonsense, but I'd still have one, it's ace!

grant said...

I'm personally loving the Sawyer, be it the production geared, concept SS or Max Max bike.

It's just a damn shame they ain't bringing it into the UK.